Go-to-Market

The learner has mastered these aspects of Go-to-Market:

1. GTM Strategy:
■ Marketing plan
■ Market sizing
■ Segmentation & Targeting

2. Product Positioning and Messaging:
■ Understanding the competition
■ Formulating a positioning strategy
■ Collaborating with the marketing team to develop a marketing messaging

3. Route to Market:
■ Channel acquisition strategy
■ Channel Partner strategy

4. Growth Marketing:
■ Developing growth Marketing strategies
■ Product Growth strategies
■ Audience and Channels for growth

5. Customer Acquisition:
■ Demand generation
■ Lead generation
■ Customer acquisition through digital marketing


About Institute of Product Leadership:

Institute of Product Leadership (IPL) is a leading Executive Education provider, that helps professionals upskill and re-skill through programs that are highly experiential in nature and emphasizes learning by doing. IPL designs and delivers programs in 21st-century skills like Product Management, Data Science and Analytics, Product Design, User Experience, User Interface Design, Strategy, and Leadership. Thousands of professionals have harnessed our programs to achieve their goals in career transition and Acceleration.