International Certificate in Product Management

The learner has mastered these aspects of Product Management:

1. Customer Insights - Develop strong customer insights & identify customer needs to define a compelling value proposition
2. Manage Digital Products - Launch & Monetize Digital & SaaS Products with strong metrics-driven lifecycle management from acquisition to retention.
3. UX & Prototyping - Ability to build a visual prototype to communicate product features & ideas internally and externally with customers.
4. Agile Roadmapping - Ability to prioritize requirements to executable release, guide product development lifecycle through Agile, and build market validated roadmaps.
5. Metrics that Matter - Understand the various metrics in customer acquisition, retention, and revenue. Define relevant north star metric for a product based on the product life-cycle.
6. Prioritization - Apply data-driven prioritization techniques to maintain stakeholder alignment via product backlogs and enhance customer-focused value creation.
7. Growth Techniques - Learn growth techniques for customer acquisition by developing a digital marketing plan leveraging social media tools & techniques
8. Go-To-Market - Define & Execute GTM strategy by defining personas, positioning, marketing campaigns, and sales channels.
9. Lean Development - Learn the practice of experimentation, hypothesis-driven development, data & metrics informed decision making in building B2B & B2C products & services
10. Product Analytics - Analytics to track and measure user behavior, product health, and usage issues to make informed decisions in continuous product improvements.

About Institute of Product Leadership:

Institute of Product Leadership (IPL) is a leading Executive Education provider, that helps professionals upskill and re-skill through programs that are highly experiential in nature and emphasizes learning by doing. IPL designs and delivers programs in 21st-century skills like Product Management, Data Science and Analytics, Product Design, User Experience, User Interface Design, Strategy, and Leadership. Thousands of professionals have harnessed our programs to achieve their goals in career transition and Acceleration.